4.1 vocabulary

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spørsmålet		svaret
Many start-ups aim to challenge the market dominance of long-running ______________________ begynn å lære		established companies
The introduction of a technology that radically changes an entire industry is known as ______________________ begynn å lære		disruptive innovation
Unlike unified corporations, traditional organisations can sometimes have ______________________ structures that lack cohesion begynn å lære		fragmented
In a fast-changing market, a firm must be ______________________ to adapt quickly to new trends begynn å lære		agile
If a brand is no longer appealing to its target audience, the company may need ______________________ it begynn å lære		to reposition
To remain competitive, leaders must be willing ______________________ outdated and ineffective business models begynn å lære		to abandon
The process of integrating technology into every aspect of a business is called ______________________ begynn å lære		digital transformation
High-risk start-ups often rely on financial support from ______________________ to fund their initial experimentation begynn å lære		venture fund
Innovative marketing teams often look for ways ______________________ into their branding begynn å lære		to inject (excitement)
A company might design a ______________________ that targets a very specific and narrow market segment begynn å lære		dedicated product
Due to rapid technological shifts, the average ______________________ is becoming much shorter than in the past begynn å lære		lifespan
A superior new product can quickly ______________________ older, less efficient alternatives begynn å lære		to displace
The most important product that supports a company’s long-term success is considered its ______________________ begynn å lære		mainstay (of a company)
Redefining a sector often requires pursuing ______________________ that no one has tried before begynn å lære		novel approach
Global political and economic trends constantly reshape the overall ______________________ begynn å lære		business landscape
An idea or person that completely transforms the way an industry functions is a true ______________________ begynn å lære		game changer
Even though customers ______________________ goods at an unprecedented rate, companies must remain vigilant to survive begynn å lære		consume

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