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spørsmålet		svaret
ad blocking begynn å lære		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency begynn å lære		a company that produces advertisements
advertising campaign begynn å lære		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware begynn å lære		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration begynn å lære		repetition of a sound
alluring begynn å lære		attractive; also fetching
banner begynn å lære		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore begynn å lære		a huge number of products on sale at ridiculously low prices
billboards begynn å lære		(US) very large boards used for advertising
hoardings begynn å lære		(UK) very large boards used for advertising
blatant lie begynn å lære		very obvious and intentional lie
bombard begynn å lære		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash begynn å lære		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand begynn å lære		a type of product made by a particular company and sold under a particular name
brand awareness begynn å lære		the degree to which people are familiar with or prefer a particular brand
catchy jingles begynn å lære		easy to remember tune or song
classified ads begynn å lære		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait begynn å lære		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break begynn å lære		a short interruption of a television or radio programme to broadcast advertisements
consumer goods begynn å lære		products that people buy for their own use
creative brief begynn å lære		a document that gives details of what should be considered when something is being designed or advertised
direct mail begynn å lære		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing begynn å lære		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching begynn å lære		attractive; also alluring
flyers begynn å lære		sheets of printed information advertising something
good/best value for money begynn å lære		(UK) used in reference to something that is well worth the money spent on it
implicit begynn å lære		suggested but not communicated directly
in the lap of luxury begynn å lære		in a very luxurious way
informative begynn å lære		providing a lot of useful information
innovative begynn å lære		original and interesting
logo begynn å lære		a design or symbol used by a company to advertise its products
mail shot begynn å lære		the posting of advertising or similar material to a lot of people at one time
marketing strategy begynn å lære		a plan of action designed to promote and sell a product or service
misleading begynn å lære		causing someone to believe something that is not true
opulent begynn å lære		rich and special (relating to lifestyle)
to plug begynn å lære		to advertise
pop-up advertisements begynn å lære		an ad that displays in a new browser window
positioning begynn å lære		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement begynn å lære		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement begynn å lære		a way of advertising a product by supplying it for use in films or television programmes
proven begynn å lære		shown by research
rock-bottom prices begynn å lære		extremely low prices
sandwich boards begynn å lære		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing begynn å lære		words written in the sky using smoke from a plane
slogan begynn å lære		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising begynn å lære		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam begynn å lære		unwanted email, usually advertisements
sponsorship begynn å lære		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art begynn å lære		use the very latest technology
subtle begynn å lære		not loud, bright, noticeable, or obvious in any way
sumptuous begynn å lære		rich and special (usually with words relating to food and furnishings)
tantalising begynn å lære		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience begynn å lære		the particular group of people to which an advertisement or a product is directed
text message advertising begynn å lære		a form of marketing that businesses use to send promotions to customers via text messages
to exploit begynn å lære		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself begynn å lære		allow yourself something enjoyable
to pamper yourself begynn å lære		treat yourself to something luxurious
to put/leave other candidates in the shade begynn å lære		make candidates from other courses seem insignificant
to stand out in the crowd begynn å lære		to be noticed
trailers begynn å lære		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials begynn å lære		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous begynn å lære		(formal or humorous) seeming to be everywhere
unsurpassed begynn å lære		the best there is
USP (unique selling proposition/point) begynn å lære		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog begynn å lære		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth begynn å lære		when people hear about something from their friends, people they work with etc
commitment/consistency begynn å lære		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof begynn å lære		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity begynn å lære		(in persuasion principles) a general human quality that makes people return favours
scarcity begynn å lære		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority begynn å lære		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking begynn å lære		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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