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spørsmålet		svaret
wymienialny begynn å lære		redeemable redeemable coupon - a certificate offering consumers a price reduction on a particular product
cykl zakupowy begynn å lære		purchasing cycle the average length of time between a consumer's repeat purchases of the same product.
artykuł sprzedawany po niższej cenie w celach promocyjnych begynn å lære		loss leader a popular product sold with no profit, in order to attract customers to a store.
próbka bezpłatna begynn å lære		free sample a small amount of a new product given to consumers to encourage them to try it
zwracający uwagę na ceny begynn å lære		price-conscious strongly influenced by the price when buying goods or services.
pierwszy zakup? begynn å lære		initial trial the first time a consumer buys a product to see what it's like
kupiec przemysłowy? begynn å lære		industrial buyer someone who purchases goods or services that will be used in the production or supply of other goods or services.
przywiązanie klienta do marki begynn å lære		brand loyalty the commitment of consumers to a particular brand
wizerunek marki begynn å lære		brand image the public's beliefs and perceptions about a particular product.
konsument niewierny jednemu produktowi begynn å lære		brand-switcher a consumer who shows no loyalty to a particular brand, but changes among competing products.
przyciągać klientów begynn å lære		attract customers
oferować obniżkę cen begynn å lære		offer a price reduction
wypróbować nowy produkt begynn å lære		try out a new product
utrzymywać udziały w rynku begynn å lære		maintain market share
odeprzeć atak konkurencji begynn å lære		counter a competitor's promotion
stymulować sprzedaż begynn å lære		stimulate sales
agenci handlowi begynn å lære		sales forces
rozciąganie linii produktów begynn å lære		line-streching Line-stretching means lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives, and so on.
uzupełnianie asortymentu begynn å lære		line-filling line-filling means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity, and so on.
eliminacja produktu begynn å lære		product elimination Product elimination is the process of withdrawing products from the market when they are no longer profitable
produkt kupowany raz na jakiś czas begynn å lære		shopping goods shopping goods are high involvement products for which consumers generally search for information, evaluate different models, and compare prices, and take time to make a selection.
specjalne produkty, konkretne begynn å lære		speciality goods Speciality goods are durable goods with unique characteristics that informed consumers have to go to a particular store to buy.
tanie produkty nabywane rutynowo begynn å lære		convenience goods Convenience goods are cheap and simple low involvement products which people use regularly and buy frequently with little effort, without comparing alternatives.
asortyment produktów, oferta produkcyjna firmy begynn å lære		product mix A product mix is the set of all the product lines and items offered by a company.
linia produktów begynn å lære		product line A product line is a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets.
pojemność begynn å lære		capacity
asortyment produktów begynn å lære		product range
likwidować, wycofywać produkty begynn å lære		withdraw products
ocenić begynn å lære		assess
akcja, udziały begynn å lære		share
strach przed porażką begynn å lære		fear of failure
przewidywanie, prognoza begynn å lære		forecast
instynkt wewnętrzny begynn å lære		inner instinct
spotkanie zetknięcie begynn å lære		encounter
znajomość begynn å lære		acquaintance
śmiałe przedsięwzięcie begynn å lære		venture
sprzedaż nieruchomości begynn å lære		property sale
rynek nieruchomości begynn å lære		property market
mieć skłonność do czegoś begynn å lære		tend to do sth
niedokładny (np. o informacji) begynn å lære		inaccurate
porzucić begynn å lære		abandon
zbyt wysoko wyceniony begynn å lære		overvalued
kłaść nacisk na begynn å lære		put emphasis on
korzenie begynn å lære		roots
zaniżony koszt, cena begynn å lære		underestimate
wygórowana cena begynn å lære		overestimate
giełda papierów wartościowych begynn å lære		stock market
dowody begynn å lære		evidence
gwałtowny wzrost notowań akcji begynn å lære		boom years years of economic prosperity
krótkowzroczność begynn å lære		myopia short-sightedness

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