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spørsmålet		svaret
A brand begynn å lære		is a name given to a product by a company so that the product can easily be recognized by its name or its design. A brand is a set of association in the mind of the consumer.
Brand name begynn å lære		is the tittle given to a product by company that makes it.
Brand awareness begynn å lære		it is how familiar people are with a brand (or its logo, slogan).
Brand loyalty begynn å lære		is tendency to always buy a particular brand.
Brand image begynn å lære		means the collection of ideas and beliefs that people have about the brand.
Brand stretching begynn å lære		is using an existing name on another type of product.
Product placement begynn å lære		is when products are used in films or TV shows, TV programmes.
Product endorsement begynn å lære		is use of the well-known person to advertise a product. Famous people say in an advertisement how good they think it is. People will buy the product because they like or trust the person.
Product launch begynn å lære		is the introduction of a product to the market. It is when we show or make a new product available for sale for the first time.
Product lifecycle begynn å lære		is the length of time people continue to buy a product.
Product range begynn å lære		is the set of products made by a company.
Market leader begynn å lære		is the best-selling product or brand in a market.
Market challenger begynn å lære		is the second best-selling product or brand in a market.
Market segment begynn å lære		means customers of a similar age, income level or social group.
Market share begynn å lære		is the percentage of sales a company has.
Market research begynn å lære		means information about what consumers want or need.
Durable begynn å lære		if something is durable, it lasts a long time, even if it is used a lot.
Fake begynn å lære		a copy of an original product that is intended to deceive people into believing it is the real one.
Logo begynn å lære		a design or way of writing its name that a company uses as its official sign on its products, advertising.
Packaging begynn å lære		material, boxes used for wrapping goods to protect them
Reliable begynn å lære		someone or something that is reliable can be trusted or depended on.
A downmarket product begynn å lære		means a cheap product or a product of low quality.
Upmarket begynn å lære		involving goods and services that are expensive and perhaps of good quality.
Focus group begynn å lære		is a group of customers brought together by a company to help it do market research. The customers are asked to discuss their feelings and opinions about products, advertisements, companies, etc.
Target group begynn å lære		is a limited group of people or area that plane, idea, product is aimed at.

BRAND - DEFINITIONS

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