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begynn å lære

spørsmålet		svaret
tendency to always buy a particular brand begynn å lære		loyalty
the ideas and beliefs people have about a brand begynn å lære		image
using an existing name on another type of product begynn å lære		stretching
how familiar people are with a brand (or its logo and slogan) begynn å lære		awareness
the name given to a product by the company that makes it begynn å lære		name
the introduction of a product to the market begynn å lære		launch
the lenght of time people continue to buy a product begynn å lære		lifecycle
the set of products made by a company begynn å lære		range
when products are used in films or TV programmes begynn å lære		placement
the use of a well-known person to advertise products begynn å lære		endorsement

branding 2