→ Class 1-6 → Start læring / Last ned MP3 Flashcards

spørsmålet		svaret
(market) adaptation begynn å lære		the process of changing to suit different conditions
(product) feature / USP (unique selling point) begynn å lære		something that makes a product, machine, or system different, and usually better, than others of a similar type
(product) portfolio begynn å lære		the range of products or services that a company offers, or the businesses that someone owns
adapt begynn å lære		to change, or to change something, to suit different conditions or uses
Advertising campaign begynn å lære		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
advertising campaign begynn å lære		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
Anchor begynn å lære		Someone or something that gives support when needed
aspire begynn å lære		To want something very much or hope to achieve something or be successful
Be intent on sth begynn å lære		To be determined to do or achieve something
brand begynn å lære		a type of product made by a particular company
brand extension begynn å lære		the process of using an existing brand name to introduce new products or services
brand identity begynn å lære		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand image begynn å lære		a set of features and ideas that customers connect in their minds with a particular product or brand
brand positioning begynn å lære		a company's decision about how a product is marketed in relation to its other products, and to competitors' products
brewed begynn å lære		warzone
Bring out a product begynn å lære		To produce product to sell to the public
bring sth out/launch begynn å lære		to produce something to sell to the public
budget begynn å lære		The amount of money you have avaible to spend
Carry out begynn å lære		Conduct
Chairman begynn å lære		A person in charge of a meeting or organization
Chief Executive begynn å lære		The person with the most important position in a company or organization
competition begynn å lære		A situation in which someone is trying to win sth or be more successful that someone else
Competitive advantage begynn å lære		The condition that makes a business more successful than the businesses it is competing with, or particular thing that makes it more successful
consumer begynn å lære		A person who buys goods for their own use
Cultural background begynn å lære		the things relating to the habits, traditions, and beliefs of a society that can be seen behind the main things or people in a picture
Customer begynn å lære		A person who buys goods or a service
Customer base begynn å lære		people who buy or use a particular product or service
customer base begynn å lære		the people who buy or use a particular product or service
Customer profile begynn å lære		a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers
customer profile begynn å lære		detailed information about a particular customer
customer profile begynn å lære		a description of a business's typical customers
customer retention begynn å lære		the fact of keeping a customer for a period of time
Declining market begynn å lære		nnual industry revenues are in steady decline due to some combination of market saturation, decline in size of the target market, and/or introduction of a replacement product or technology
deliberate begynn å lære		Sth intentional or planned, intended
dilute begynn å lære		To make material weaker or less pure by mixing it with another substance
Discerning begynn å lære		Showing good judgement, especially about style and quality
discount begynn å lære		a reduction in the usual price
Distinction begynn å lære		A difference between two similar things
distributor begynn å lære		A person/organization that supplies goods to shops/other companies
distributor begynn å lære		a person or organization that supplies goods to shops and companies
domestic begynn å lære		(domestic market = home market)
domestic begynn å lære		Relating to a person’s own country
drawback/disadvantage begynn å lære		wada / wada
economic begynn å lære		Relating to trade, industry, and money; making a profit
economical begynn å lære		Not using a lot of fuel, money
focus group begynn å lære		a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas
Free sample begynn å lære		A small amount of sth that shows someone thinking of buying it what it is like without paying
get into begynn å lære		To become interested in an activity or subject, or star being involved in an activity
global expansion begynn å lære		When company wants to play significant role in the world.
globalise begynn å lære		To spread or operate internationally
go into begynn å lære		To start doing a particular type of work
headquarters begynn å lære		To have main offices of organization in particular place
heritage begynn å lære		Feature belonging to the culture of particular society, such as traditions, languages, o building, that were created in the past and still have historical importance
intent begynn å lære		Giving all your attention to something
international begynn å lære		involving more than one country
internationalise begynn å lære		to bring something under the control or protection of two or more nations; to make something international
introduce begynn å lære		to put something into use, operation, or a place for the first time
Introduce a product begynn å lære		To put product into use for the first time
key/signature products begynn å lære		the most known/important products of the company
launch begynn å lære		to begin something such as a plan or introduce something new such as a product
Launch a product begynn å lære		To introduce a new product
Lay the groundwork begynn å lære		Work that is done as a preparation for work that will be done later
luxury goods begynn å lære		Expensive things that are pleasant to have but are not necessary
manufacture begynn å lære		To produce goods in large numbers, usually in a factory using machines
market begynn å lære		The people who might want to buy something, or a part of the world where something is sold
Market development begynn å lære		a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks for new buyers to pitch the product to a different segment of consumers in an effort to increase sales
market niche begynn å lære		an opportunity to provide a product or service that no other company provides
market penetration begynn å lære		a process in which a product or brand becomes bought, used, or known by more and more people
market research begynn å lære		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market sector begynn å lære		a part of an industry, or a group of customers, products, etc. that are similar in some way
market segment begynn å lære		a group of possible customers who are similar in their needs, age, education, etc.
market segmentation begynn å lære		the dividing of all possible customers into groups based on their needs, age, education, income, etc.
marketing begynn å lære		the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively
marketing mix begynn å lære		the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
Marketing plan begynn å lære		an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market
marketing strategy begynn å lære		a long term plan for a campany to develop and stay competitive
Mature markets begynn å lære		Market that has been saturated with growth slowing
policy begynn å lære		A set of ideas or a plan of what to do in paricular
politics making organizations, or people who try to influence the way a country is governed begynn å lære		The activities of the government, members of law
Powerhouse begynn å lære		A country/organization, or person with a lot of influence
Product feature users and differentiate a product in the market begynn å lære		a product's traits or attributes that deliver value to end
product placement begynn å lære		a way of advertising a product by supplying it for use in films or television programmes
Product portfolio begynn å lære		the collection of all the products or services offered by a company
promotion begynn å lære		Activities to advertise sth, the act of encouraging sth to happen
questionnaire begynn å lære		a list of questions that several people are asked so that information can be collected about something
Raw materials begynn å lære		materials in a natural state, without having been through any chemical or industrial process
relentlessly begynn å lære		In an extreme way that continues without stopping; in a strict, cruel or determined way
retailer begynn å lære		A person/business that sells goods to the public
retailer begynn å lære		a person, shop, or business that sells goods to the public
retain begynn å lære		To keep or continue to have something
revenue begynn å lære		The income that government receives regularly
rival begynn å lære		A person/group etc. competing with others for the same thing or in the same area
rivalry begynn å lære		A situation in which people/companies compete with each other for the same thing
sample begynn å lære		a small amount of something that shows you what the rest is or should be like
Seduce (atract) begynn å lære		To persuade someone to do something that they would not usually consider doing by being very attractive and difficult to refuse
sell begynn å lære		To give something to someone else in return for money
set up begynn å lære		To start a new business
slogan begynn å lære		a short easily remembered phrase, especially one used to advertise an idea or a product
special offer begynn å lære		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
survey begynn å lære		an examination of opinions, behaviour, etc., made by asking people questions
To enter sth begynn å lære		To come into a place
trade begynn å lære		Activity of buying and selling goods between people or countries
Traditional markets begynn å lære		any type of marketing that isn't online
upmarket begynn å lære		goods are very high quality and intended to be bought by people who are quite rich
weaken begynn å lære		To become less strong or effective
wealthy begynn å lære		Rich/having a lot of money
Withdraw a product begynn å lære		To stop selling a product
worldwide begynn å lære		existing or happening in all parts of the world
delude begynn å lære		to make someone believe something that is not true
realm begynn å lære		an area of interest or activity:
Maintain (to keep) begynn å lære		To keep
To be anchored begynn å lære		To be strongly connected
Emerging begynn å lære		Starting to exist
To account for begynn å lære		to explain the reason for something or the cause of something:
privileged begynn å lære		Having advantages because of your wealth, social position etc
quantity begynn å lære		Amount or number of sth
heritage begynn å lære		features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance
inherit begynn å lære		to receive money, a house, etc. from someone after they have died
Product begynn å lære		something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming:
Clothing begynn å lære		clothes, especially clothes of a particular type or those worn in a particular situation:
Exporter begynn å lære		a person, country, or business that sells goods to another country:
Domestic begynn å lære		relating to a person's own country:
improve begynn å lære		to (cause something to) get better:
offer begynn å lære		to provide or supply something
Move begynn å lære		to (cause to) change position:
Political begynn å lære		relating to politics:
Wholesaler begynn å lære		someone who buys and sells goods in large amounts to shops and businesses:
Developing begynn å lære		growing or becoming stronger or more advanced
too begynn å lære		in addition, also
Report begynn å lære		a description of an event or situation
Overseas begynn å lære		(foreign) in, from, or to other countries
Brainstorm begynn å lære		to suggest a lot of ideas for a future activity very quickly before considering some of them more carefully
Government begynn å lære		the group of people who officially control a country
Income begynn å lære		a company's profit in a particular period of time
A expanding market begynn å lære		Business is increasing in a market
A special offer+I183: I194 begynn å lære		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
A balance sheet begynn å lære		a statement that shows the value of a company's assets (= things of positive value) and its debts
A single market begynn å lære		the system of free trade that exists between countries belonging to an economic area such as the European Union
the exchange rate begynn å lære		the rate at which the money of one country can be changed for the money of another country
Market leader begynn å lære		the company that sells most of a product or service in a particular market:
Market survey begynn å lære		an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing, etc.:
sales forecast begynn å lære		a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales, etc.:
anchored begynn å lære		Strongly connected
Signature products begynn å lære		Produkty sygnowane
List price begynn å lære		the price of something, suggested by the company that makes it
refinery begynn å lære		a factory where substances in their natural state, such as oil or sugar, are made pure

class 1-6

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