Competition

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businesses are competing with each other to sell the same product or service
______ usually is the main focus in battles for market share.
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direct competition
Direct competition usually is the main focus in battles for market share.
degree of competition faced by a firm which is reflected in its business performance
______ may force businesses to lower their prices to match the others in the field.
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competitive pressure
Competitive pressure may force businesses to lower their prices to match the others in the field.
leverage that a business has over its competitors
Sometimes companies behave unethically in order to gain ______.
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competitive advantage
Sometimes companies behave unethically in order to gain competitive advantage.
organization engaged in commercial or economic competition with others
You should never underestimate your ______, because they have the power to take you down.
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competitor
You should never underestimate your competitors, because they have the power to take you down.
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"Marketing vocabulary"
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