→ Definicja Kolokwium 2 Semestr 2 → Start læring / Last ned MP3 Flashcards

spørsmålet		svaret
Price skimming begynn å lære		launching a new product or service at a high price point, before gradually lowering your prices over time
Penetration pricing begynn å lære		you start with low prices and gradually increase them
Competitive pricing/Matching the market leaders begynn å lære		to drive your target audience away from your competitors and toward your brand
Premium pricing/prestige pricing begynn å lære		you build the perceived value of your product or service by overpricing
Loss leader pricing begynn å lære		attract customers by offering one major discounted product or product line while encouraging them to purchase more
Psychological pricing begynn å lære		the belief that a price can have a psychological impact.
Value pricing begynn å lære		companies base their pricing on how much the customer believes a product is worth
Downmarket begynn å lære		low in quality and cheap in price
Charm pricing begynn å lære		the belief that a price can have a psychological impact.
Anchor pricing begynn å lære		the concept of making a product that was first offered seem cheaper when it put alongside another product.
Bundle pricing begynn å lære		pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
Never miss a beat begynn å lære		to do something without any mistakes or failures
Break even begynn å lære		the point at which total cost and total revenue are equal. There is no net loss or gain
Household name begynn å lære		very well known by the public, famous
Obscurity begynn å lære		the state of being unknown or unimportant
To scramble begynn å lære		struggling eagerly to achieve sth
Inherent begynn å lære		existing in sth as a permanent, essential or characteristic attribute
To overlook begynn å lære		failing to notice
To pinpoint begynn å lære		finding and identifying sth with great accuracy or precision
Account executive (A/E) begynn å lære		the agency employee responsible for a client’s marketing and administrative efforts
copywriter begynn å lære		a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
hard sell begynn å lære		a general term to describe any aggressive advertising technique
hook begynn å lære		a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
hype begynn å lære		extreme promotion of a person, idea or product
jingle begynn å lære		a catchy musical refrain delivering an advertising message, frequently used on radio or television
pitch begynn å lære		the presentation of an advertising message to a prospective or existing client
Voice-over begynn å lære		the recorded, offscreen voice heard on a television or radio commercial

definicja kolokwium 2 semestr 2

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