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spørsmålet		svaret
marketing mix begynn å lære		the combination of actions a company uses when selling a product or service
marketing strategy begynn å lære		a detailed plan created by companies to encourage customer to buy their products
market penetration begynn å lære		a process in which a product or brand becomes bought, used, or known by more and more people
market segmentation begynn å lære		the dividing of all possible customers into groups based on their needs, age, education, income, etc.:
product placement begynn å lære		a way of advertising a product by supplying it for use in films or televisionprogrammes
product portfolio begynn å lære		assortment of something that is made to be sold
product feature begynn å lære		selling point
customer profile begynn å lære		a description of a business's typical customers/ detailed information about a particular customer
customer retention begynn å lære		the fact of keeping a customer for a period of time
customer base begynn å lære		the people who buy or use a particular product or service
brand positioning begynn å lære		a company's decision about how a product is marketedin relation to its other products, and to competitors' products
brand identity begynn å lære		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand extension begynn å lære		the process of using an existing brand name to introduce new products or services
up-market begynn å lære		Upmarket goods and products are of very high quality and intended to be boughtby people who are quite rich
questionnaire begynn å lære		a list of questions that several people are asked so that information can becollected about something
focus group begynn å lære		a group of people who have been brought together to discuss a particular subjectin order to solve a problem or suggest ideas
promotion begynn å lære		activities to advertise something
survey begynn å lære		to ask people questions in order to find out about their opinions or behaviour:
market sector begynn å lære		a part of an industry, or a group of customers, products, etc. that are similar in some way
market research begynn å lære		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market segment begynn å lære		a group of possible customers who are similar in their needs, age, education, etc.
market niche begynn å lære		an opportunity to provide a product or service that no other company provides
domestic market begynn å lære		number of customers who buy or may buy products and services offered bycompanies within their own country
launch a product begynn å lære		begin selling some product
introduce a product begynn å lære		to put something into use, operation, or a place for the first time
bring out a product begynn å lære		begin selling some product
withdraw a product begynn å lære		stop selling some product
free sample begynn å lære		a small amount of product to be given out to people to encourage them to buy a product
discount begynn å lære		to reduce the price of something
slogan begynn å lære		a short easily remembered phrase, especially one used to advertise an idea or a product
retailer begynn å lære		a person, shop, or business that sells goods to the public
exporter begynn å lære		a person, country, or business that sells goods to another country

Definicje1

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