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spørsmålet		svaret
market begynn å lære		all the potential customers share a particular need or want
marketing begynn å lære		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 begynn å lære		research, product development, distribution, advertising, promotion, product improvement
6 P begynn å lære		product, price, promotion, place, packaging, ppl
market leader begynn å lære		firm with a much larger market share than its competitors
market challenger begynn å lære		a company that number two in an industry, but which would like to become nr1
market follower begynn å lære		a smaller company in an industry, more or less content with its existing market share
market nichers begynn å lære		small, specialised companies, which target segments within segments
monopoly begynn å lære		a market in which one single producer can fix an artifically high price
oligopoly begynn å lære		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel begynn å lære		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly begynn å lære		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly begynn å lære		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage begynn å lære		a feature that makes you stand out
selling point begynn å lære		feature which makes your product sell well
point of sale begynn å lære		place where we sale
market driven economy begynn å lære		an economy controlled by market forces rather than by government action
price skimming begynn å lære		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle begynn å lære		introduction, growth, maturity, decline
economies of scale begynn å lære		a proportionate saving in costs gained by an increased level of production
market penetration strategy begynn å lære		selling the product at as low a price as possible in order to attain a large market share
product recall begynn å lære		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing begynn å lære		marketing in which customers do not realize they are being marketed to
e-marketing begynn å lære		using electronic media like email or SMS to promote products
direct marketing begynn å lære		promoting products to target customers, eg through addressed mail
product placement begynn å lære		putting products or references to product in media like films
viral marketing begynn å lære		marketing that spreads from consumer to consumer, often online
advertising begynn å lære		persuading ppl to buy a product or service by announcing it on eg TV
4 C begynn å lære		customer solution, cost, convienience, communication
mix coherency begynn å lære		refers to how well the components of the mix are blended together
mix dynamics begynn å lære		refers to how the mix is adapted to a changing business environment
determining market segmentation begynn å lære		is about adapting the marketing mix to different customer subgroups

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