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spørsmålet		svaret
the ability to get something easily begynn å lære		Accessibility
the state of being cheap enough for People to be able to buy begynn å lære		affordability
involving business arrangements or trade between two businesses begynn å lære		b2b
involving the sale of goods or serivices directly to customer begynn å lære		b2c
relating to trade in products and services between businesses and goverment begynn å lære		b2g
the act of measuring the quality of something by comparing it with something else begynn å lære		benchmarking
a product that is made by particular company begynn å lære		brand
knowledge of the name of a company and the products it sells begynn å lære		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative begynn å lære		brand insistence
the habit of always buying a product with the same name begynn å lære		brand loyalty
nazwą marki begynn å lære		brand name
a situation when a customer chooses one brand over another consistently begynn å lære		brand preference
the ability to recognize the brand begynn å lære		brand recognition
a study to find out when a business will start to make as much money as it has spent on products begynn å lære		breakeven analysis
to use a situation to your own advantage begynn å lære		capitalize on
kanal dystrybucji begynn å lære		distribution channel
końcowy odbiorca begynn å lære		end user
a price that is higher than it should be begynn å lære		exorbitant/inflated price
luki na rynku begynn å lære		gaps in the market
situation in whcich something is advertised and discussed in social media begynn å lære		hype
the pratcice of adding new products to a product range to make it more complete begynn å lære		line filling
the addition of a product or service with different features, sizes, pprices begynn å lære		line stretching (poszerzanie Lini asortymentu)
penetracja rynku begynn å lære		market penetrarion
badanie rynku begynn å lære		market research
a situation in which no more of product csn be sold because there are no place for it begynn å lære		market saturation
segmentacja rynku begynn å lære		market segmentation
udział w rynku begynn å lære		market share
the pratcice of charging a high price for a new product begynn å lære		market skimming
the combination of action a company uses when selling a product or a service begynn å lære		marketing mix
to increase the price of something begynn å lære		mark-up
product that is intended to be bought by as many People as possible begynn å lære		mass market
an opportunity for a company to offer a product that is not offered by other companies begynn å lære		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it begynn å lære		OTS opportunity to see
to do something TK get an advantage begynn å lære		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality begynn å lære		prestige pricing
price is equal to the sold products begynn å lære		price elasticity
a product pricing strategy by which a company charges the highest initial price begynn å lære		price skimming
information that you collect yourself begynn å lære		primary data
ability to distinguish a product from other similar one begynn å lære		product differentiation
cykl życia produktu begynn å lære		product life cycle
linia produktow begynn å lære		product line
the combination of products and services that company sell begynn å lære		product mix
rentownosc begynn å lære		profitability
methods or resources that conpel consumer to by a product or service begynn å lære		promotional tool
basen on information that Cannon be easily measured begynn å lære		qualitative (jakościowe)
related to information that can be shown in number and amounts begynn å lære		quantitative
the price of company shares on a stock market begynn å lære		quotation
the quantity or number of products sold begynn å lære		sales volume
a small number of People from a larger group that is boeing tested begynn å lære		sample of people
make sure that company products and customer experience meet customer expectations begynn å lære		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it begynn å lære		Saturated
data that is publicly avaiable begynn å lære		secondary data
working with less than usual speed or energy begynn å lære		sluggish
the fact of something reaching a level or point at which something starts to happen or change begynn å lære		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people begynn å lære		to aim at
to try to find out detailed information about a lot of different People or things begynn å lære		to carry out the research
to be more successful than competition at selling the product begynn å lære		to corner the market
różnicować begynn å lære		differentiate
to stop producing or offering a product begynn å lære		to discontinue a product
to engage in the process o gathering and analyzing information about a market begynn å lære		to do/carry out/conduct market research
to debut a new product to the market begynn å lære		to launch/introduce/bring out a product
to earn less money than the ammount that is spent begynn å lære		to make a loss
to esrn more money than the amount that is spent begynn å lære		to make a profit
to reach a stare where no more can be added begynn å lære		to reach a saturation
to divide the target market into approchable groups begynn å lære		to segment a market
to establish or come up with the price begynn å lære		to set a price
to Pay part of the cost of producing a good in order to reduce its price begynn å lære		to subsidize prices
to direct an action at a psrticular person or group begynn å lære		to target at
to make change to existing product which improve the functionality begynn å lære		to upgrade a product
to take money out of an account begynn å lære		to withdraw
to stop selling a product begynn å lære		to withdraw a product
an offer that consists of everyrhing consumers evaluate begynn å lære		total product offer
a name or symbol on a product that shows it was made by a particular company begynn å lære		trademark
unikatowa cecha produktu begynn å lære		USP unique selling point
a service that is ussed by the public begynn å lære		utillities
stosunek ceny do jakości begynn å lære		value-for-money
hurtownik begynn å lære		wholesaler

Marketing

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