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spørsmålet		svaret
brand stretching begynn å lære		using an existing name on another type of product
brand loyalty begynn å lære		the tendency to always buy a particular brand
brand image begynn å lære		the ideas and beliefs people have about a brand
brand awareness begynn å lære		how familiar people are with a brand (or its logo and slogan)
product launch begynn å lære		the introduction of a product to the market
product lifecycle begynn å lære		the length of time people continue to buy a product
product range begynn å lære		the set of products made by a company
product placement begynn å lære		when products are used in films or TV programmes
product endorsement begynn å lære		the use of a well-known person to advertise products
market leader begynn å lære		the best-selling product or brand in a market
market research begynn å lære		information about what consumers want or need
market share begynn å lære		the percentage of sales a company has
market challenger begynn å lære		the second best-selling product or brand in a market
market segment begynn å lære		customers of a similar age, income level or social group
market follower begynn å lære		a company that follows what the leader in its sector does
peak travel begynn å lære		when the largest number of people are traveling
subsidiary begynn å lære		a company which is at least half-owned by another company
factory / plant begynn å lære		a large builging or group of buildings where goods are made
call centre begynn å lære		an office where people answer questions and make sales over the phone
service centre begynn å lære		a place where faulty products are mended
headquarters / head office begynn å lære		the main office or building of a company
distribution centre begynn å lære		a building from which goods or supplies are sent to factories, shops or customers
warehouse begynn å lære		a building for storing goods in large quantities
outlet begynn å lære		a place through which product are sold
publicity stunt / gimmick begynn å lære		an organized action designed to attract potencial clients' attention
demand begynn å lære		what customers actually want from the market
supply begynn å lære		what the market actually offers to customers
budget begynn å lære		money for an advertising over a particular period of time
marketing mix begynn å lære		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company begynn å lære		a company that created companies under it and controls them
pitch begynn å lære		what the sales rep says to the potential customer
repositioning begynn å lære		changing an image and strategy of brand or product in a market
merchandising begynn å lære		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in begynn å lære		go to desk at a hotel / airport to say you have arrived
frequent flyer points begynn å lære		award by airlines to reward customer loyalty
lounge begynn å lære		a room in a hotel / an airport where people can sit and relax
upgrade begynn å lære		change to a better seat or level of service
boarding pass begynn å lære		a card you mast show in order to get on a plane
ground staff begynn å lære		all the people who work at an airport, but not the pilots or cabin crew
initiatives begynn å lære		important new plans to achieve an aim
accomplishements begynn å lære		success in doing something
autonomy begynn å lære		independence / freedom to make your own decisions
empowerment begynn å lære		giving people the power to do something
faculty begynn å lære		teaching staff
slogan begynn å lære		a short phrase that is easy to remember
press coverage begynn å lære		newspapers and magazines
design features begynn å lære		an important, interesting or typical part of something
campaign begynn å lære		a promotional, advertising activity over a particular period of time
suppliers begynn å lære		people or companies who / which deliver services
department begynn å lære		a larger organisation is often divided into smaller units, reffered to us...
marketing begynn å lære		matching what the business organization produces with what customers want
niche begynn å lære		a small, specialised part of a market
junk mail begynn å lære		letters about products and services which you haven't ask for and probably don't want
hype begynn å lære		promoting a product or service with exaggerated or intensive publicity
brand begynn å lære		a product which can be recognized by its name
upmarket begynn å lære		aiming at the luxury end of the market
downmarket begynn å lære		aiming at the mass end of the market
sponsorship begynn å lære		supporting a cultural or sporting enterprise in return for advertising
crowded market begynn å lære		one with too many competing products
reposition begynn å lære		change the image of product or service
mailshot begynn å lære		when the same letter is sent to a large number of possible buyers
brochure begynn å lære		a booklet giving information about company's products or services
junky begynn å lære		drug addict
introduction, growth, maturity, decline begynn å lære		particular stages in product's existance consist of...
shareholders begynn å lære		people owning shares in a company
wholesaler begynn å lære		a business selling products to other shops or business, not individual customers
agenda begynn å lære		a plan of the meeting
item on the agenda begynn å lære		a particular point on the plan of the meeting
a red-eye flight begynn å lære		the flight which is very early, at the crack of dawn
a white knuckle flight begynn å lære		the flight which is scary, with turbulences
open ticket begynn å lære		the ticket without specified date of return
a cheaper ticket oprion begynn å lære		the ticket with a discount
to receive a stand-by passenger status begynn å lære		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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