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spørsmålet		svaret
łączyć w pakiet/zestaw (to sell two or more things together as a single product) begynn å lære		bundle
podejrzany, szemrany (dishonest, criminal or not reliable) begynn å lære		dodgy
a situation or decision that has both positive and negative aspects begynn å lære		double-edged sword
lansować, reklamować (if someone famouse endorse a product, he say in advertisment that he like it) begynn å lære		endorse
skarga (a complaint about sth that is annoying but not very important) begynn å lære		gripe
having an opinion but not comletely sure about it begynn å lære		inclined to believe
wywierać nacisk (to try to influence people in authority on a particular subject) begynn å lære		lobby
na koszt firmy (give to you free in a restaurant, hotel, pub) begynn å lære		on the house
wypadać w porównaniu z czymś (to appear good, bad etc. when compared with someone or sth else.) begynn å lære		stack up (teachers will know how they stack up against national standards)
to be very bad, very annoying begynn å lære		suck
prosperować (o przedsiębiorstwie), odnosić sukcesy (o osobie), cieszyć się powodzeniem (to become very successful, happy, healthy) begynn å lære		thrive
a business market focused on a particular industry sector or niche begynn å lære		vertical market
wprowadzić produkt na rynek begynn å lære		bring (a product) to market
połaczyć (be combined with other things in an attractive or effective way) begynn å lære		blend
zdominować rynek (get control of a market share from a competitor in business) begynn å lære		capture (market share)
przewaga begynn å lære		edge
zwabić kogoś begynn å lære		lure someone
zwrot pieniędzy begynn å lære		cashback
a type of marketing in which an organization's customers advertise a product simply by talking to other people about it begynn å lære		viral marketing
przekaz ustny begynn å lære		word of mouth
żeton, odznaka begynn å lære		badge
use social network to respond to what customers are saying begynn å lære		socially-reactive marketing
oszustwo, podstęp begynn å lære		deception/ trickery
opóźniony, zaległy begynn å lære		overdue
pochwały begynn å lære		praise
pokrzyżowany, zakłócony begynn å lære		disrupted
zielony, niezorientowany begynn å lære		clueless
stawiać czoła, upierać się begynn å lære		tackle
deska rozdzielcza begynn å lære		dashboard
udogodnienie begynn å lære		convenience
spójność begynn å lære		coherency
marketing ukryty (a type of marketing in which customers do not realise that a company is advertising to them) begynn å lære		undercover marketing
the process of advertising and selling products and services on the Internet, for example, on a company website or by email begynn å lære		e-marketing
lokowanie produktu (the use of a company's product in a film or television show as a way of advertising the product) begynn å lære		product placement
persuading people to buy a product or service by announcing it on TV, radio begynn å lære		advertising
promoting products to target customers, for example, through addressed mail begynn å lære		direct marketing
the dividing of all possible customers into groups based on their needs, age, education, income, etc. begynn å lære		market segmentation
a market which is becoming smaller or worse begynn å lære		declining market
nisza (the part of an industry that sells a particular type of product or service to the small number of customers who want it) begynn å lære		niche
an examination of what people want buy, how to communicate with them through advertising, what competitors are doing, etc. begynn å lære		market study
a company that sells more of its products than any other company of its type begynn å lære		market leader
zalać rynek (to make such a large number of goods or services available for sale that they cannot be sold and the price falls) begynn å lære		flood the market
wchodzić na rynek (to start to sell products in a new market) begynn å lære		enter a market
tusz do drukarki begynn å lære		printer cartridges
rynek nasycony begynn å lære		saturated market
a market, industry, or product has stopped growing or developing as fast as it did when it was new begynn å lære		mature market
żyletka begynn å lære		razor
postęp (a quiet and secret way of bahaving so that no one sees or hears you) begynn å lære		stealth
zapasowy (a spare object is one that you keep in addition to other similar object in case you need it) begynn å lære		spare
podświadomy (a subliminal influence is one that may affect you even though you do not notice) begynn å lære		subliminal
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year begynn å lære		timeshare
dzwonienie do nieznanych klientów, akwizycja przez telefon (unexpected call or visit by someone who try to sell you sth) begynn å lære		cold calling
a piece of paper that can be use to buy lunch begynn å lære		luncheon voucher
used for saying how many miles a cars speedometer shows begynn å lære		on the clock
odliczony od podatku begynn å lære		tax-deductible
kompromis begynn å lære		compromise
wycena begynn å lære		quotation
chwytliwy kawałek, slogan begynn å lære		hook
przyciągać uwagę begynn å lære		to catch attention
przekopywać się (przen., np. przez dokumenty) begynn å lære		trawl through
referencje begynn å lære		credentials
a meeting or document in which people receive information or instuctions begynn å lære		briefing
tu: łatwość prowadzenia samochodu begynn å lære		handling
CRM - system used by business to organize and manage interaction with customers begynn å lære		customer relationship management
USP - the thing that makes a product or service different from others begynn å lære		unique selling points

The business unit 5

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