Media Buzzwords

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buzzword
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a word that has become very popular, especially a word relating to a particular activity or subject
clout
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power / influence
hard-liner
He’s a hardliner opposed to any political settlement.
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someone who is uncompromising to his/her beliefs
pitfall
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a trap
asset
The business has assets totalling £5.1 million.
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a major befenit
catch-22 situation
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a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others
jettison
We may have to jettison some parts of the business.
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to get rid of something that is not useful or successful
mainstream
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dominant trend
stalemate
Management and the unions have reached stalemate in their negotiations.
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deadlock (punto muerto)
think-tank
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a group of people who work together to produce new ideas on a particular subject
breakthrough
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important discovery
burden
Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone.
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a serious or difficult responsibility that you have to deal with
fully-fledged
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completely develop/ well-establish
moot point
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question or issue which people disagree
quandary
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a difficult situation/ inability to decide (crossroad)
scapegoat
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someone who is blamed for something that is not their fault (fall guy = cabeza de turco)
backfire
His plan backfired when Sue discovered the hidden presents.
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has the opposite effect to the one that you wanted
cogent
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reasonable and sensible argument (convincing)
crackdown
Police are launching a new crackdown on drug users.
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strong action that someone in authority takes to stop a particular activity
hackneyed
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words or ideas have been used so often that they no longer seem interesting or original / clichéd
snag
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a samll difficulty / obstacle
streamline
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to improve something/ to make more efficient

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